Dat way! Kendrick Lamar and Rich the Kid deliver a futuristic video for their collaboration “New Freezer.”
Directed by Dave Free and Jack Begert, the sleek clip finds Rich dancing with money stacks in the air and celebrating his ice cold jewelry, but it also finds him riding around in a spaceship of a car, with neon lights shining around it.
Rich The Kid enlists Kendrick Lamar for “New Freezer”, the second single and title track from his 2017 album. The Ben Jayne-produced track originally included A$AP Ferg and MadeInTYO, but Rich decided to use Kendrick’s verse for the final version.